makeup kit from similar to Avon makeup

Avon vs. Mary Kay

The world of beauty is ever-growing and ever-evolving. There seem to be new products launched by new companies every other day.

However, what sets these companies apart from those who have been in the game for much longer is that while their products are fresh and new, they are not as refined or high in quality.

Beauty brands that have been dominating the beauty game since we were all little girls are brands such as Avon and Mary Kay.

Growing up, you may have heard these names and still see products with their name on them in every store, on every shelve, and in all online stores.

While both companies follow a similar direct sales, MLM structure, they are not confused because each brand has a unique way of doing business and different ranges of products.

In this editorial, we will be breaking down the key differences between Avon and Mary Kay. But before we can jump into their differences, let’s look at each brand individually, what they stand for and how they work.

What Is Avon?

Avon has been in the beauty industry and inspiring women for over 130 years by providing them opportunities in a world that looked down upon as working women. 

Avon’s beauty is multifaceted as it helps people express themselves through the art of makeup and helps women build self-confidence and connections with other women and people.

 

Working flexibly for Avon

It also allows both men and women to manage their futures. At Avon, beauty brightens a customer’s day by assisting them in their beauty queries, allowing women and men to enter the job market and work flexibly.

Avon strives to help people, especially women, realize their full potential; and enable them to have their first mammogram. 

Beauty is about women and men strengthening and boosting their self-esteem. It is about boosting economic empowerment and enhancing people’s lives worldwide.

Avon is a prominent worldwide cosmetic firm and the world’s largest direct seller, with 6 million sales representatives in more than 60 countries – half of them under 35 years of age. 

Avon offers innovative and high-quality goods at reasonable costs. AVON provides a wide variety of cosmetics, body care, home, fragrances, wellness items, fashion, jewelry, accessories, and lingerie.

As the corporation for women, Avon is dedicated to enhancing women’s lives and supporting problems that are important to them, such as breast cancer and domestic abuse.

Avon’s Business Model

Avon’s business plan is built on the Direct Sales model and is guided by two key ideas. It allows both men and women to become CEOs of their enterprises, take control of their lives, generate money around their obligations, and attain financial independence.

Second, they use Multi-Level Marketing to promote their products directly to clients, eliminating the need for intermediaries such as wholesalers, advertising, and retailers. 

Avon sales representatives are independent salespeople that offer Avon items to consumers while developing personal connections with them, either in person or online. 

Customers benefit from this networking and connection by receiving warm, personal service that they may not find elsewhere.

What Is Mary Kay?

Beauty by Mary Kay was founded in 1963 to provide other women with the possibilities that the creator had been denied during her career. 

This emphasis on female empowerment was the foundation of Mary Kay’s unparalleled success worldwide as they are a trustworthy business. 

The corporation was built with long-lasting strength and a strong reputation for more than half a century. 

Mary Kay is now a major beauty brand with $4 billion in global sales in over 35 international countries. 

The Mary Kay concept is straightforward, and they will fulfill every product promise. Mary Kay invests in and performs multiple tests to guarantee that every product meets the perfect standards set by the company. 

Mary Kay is committed to making the world a better, happier, and more beautiful place for everybody. Additionally, the firm makes and sells over-the-counter medications and items such as sunscreens and acne treatments. 

Mary Kay’s goods are offered in over 40 countries worldwide, and the company’s global independent sales force reaches 3.5 million people.

Mary Kay's Business Model

Mary Kay’s business strategy is by the women for the women because it is built on direct selling with an emphasis on in-home product parties.

This makes them unique not because of direct sales but because of the company’s sales team, which consists mainly of women known as Independent Beauty Consultants. 

Mary Kay has created a workplace culture that allows women to feel encouraged and respected, allowing them to develop as far as they want based on merit.

Furthermore, with a single banking connection, J.P. Morgan’s worldwide experience has assisted Mary Kay in navigating foreign markets, investigating new prospects, and facilitating business introductions as the firm continues to grow into new markets worldwide.

To protect its inventions, packaging, and designs, the corporation has obtained over 1,500 patents worldwide. 

The executive team is proud of its patent investments and is committed to ensuring that its Independent Beauty Consultants may offer unique and innovative products that are productive and safe.

The Difference Between Mary Kay And Avon

The most significant aspect of each of these enterprises is direct selling. While you have the freedom to sell your goods at any price you like, both firms have prescribed rates and set discounts that decide your profit. 

The reductions influence the commission you will make on sold items and the amount of money you will make by selling Mary Kay and/or Avon.

Rates

Avon features a compensation structure that helps you make anywhere between 10% and 50% commission based on your bi-weekly sales. 

You can make a 10% commission with Avon, and you can boost your earnings in the first few weeks when you become a part of their Kickstarter program.

On the other hand, Mary Kay charges a flat 50% fee on all goods, regardless of how much product you can sell. 

However, you may lose your discount offered by Mary Kay if you do not have an active status by selling an order of $225 for three months in a row.

This divergence is the most significant distinction between Avon and Mary Kay. 

You will always receive an Avon discount regardless of the purchase size, but you must sell $225 worth of merchandise to maintain your Mary Kay discount. 

If you don’t think your business can grow quickly or if you plan on selling only occasionally, then Mary Kay might not be the best fit for you.

Products

Avon sells both men’s and women’s beauty and wellness items, which includes categories such as:

  • A picture of a skin care itemMakeup products such as those for your eyes, face, lips, nails, and more are among their primary product categories and goods
  • Moisturizers, cleansers, scrubs, toners, masks, treatments, under eye care, and more are all available under skincare
  • Bath products include bath gels, and body care includes foot care, sun protection, hair care, and much more
  • Bodysprays, shower gels, perfume, deodorant sticks, and roll-ons, and candles are all examples of fragrance
  • Bracelets, earrings, pendants, rings, timepieces, necklaces, and spiritual crystals and gems are examples of jewelry
  • Apparel, footwear, purses, and accessories are examples of fashion
  • Dining & entertaining, cooking & baking, outdoor & gardening, perfume store, and décor are all examples of home items
  • Multivitamins and a simple vitamin finder are included in the Health and Wellness section

Mary Kay sells the following categories of products:

  • Skin Care
  • Body Care
  • Sun Protection
  • Makeup Products
  • Fragrance
  • Gifts
  • Products for Men

There are several ways to search for the specific product you are searching for in each main product category.

You can find the following terms in the skincare category:

  • Concern
  • Product classification
  • Collections
  • Skin Type
  • Targeted Products

The Make Up category is divided into the following subsections:

  • Cheeks
  • Face
  • Tools
  • Lips
  • Eyes

Avon looks to offer more product options than Mary Kay. As a result, there is a wide range of pricing when comparing Avon to Mary Kay.

At first sight, Mary Kay appears to have higher costs; however, Mary Kay sells a variety of sets or packages of their goods.

Conclusion

In conclusion, while the brands may have a similar business model based on direct sales and multi-level marketing, they are different in their products.

Sure, the products are both regarding beauty and wellness, but they have different formulas, prices, and categories that make them both unique from one another.

They share a common goal of empowering women by providing them with an opportunity to grow financially, lead stable lives, and look and feel their best while they are at it!