An image of an eye shadow pallet which helps demonstrate monat vs. arbonne since they both sell a similar product

Monat vs. Arbonne

While Monat and Arbonne are both direct sales and self-care-focused companies that make their products from clean, natural, and vegan-friendly ingredients, they have their share of differences.

Clean beauty has been a rising trend in the 2020s, and both Monat and Arbonne are at the forefront of it – with new products being added to their portfolios that have the potential to change your beauty routine and outlook!

Beauty products free of synthetic chemicals and components that might hurt your body or irritate your skin are endearingly referred to as clean beauty products.

The draw of clean beauty appeals to those who want to do better for their skin by using the most delicate and effective products available. 

Skincare and haircare products manufactured using natural resources, such as plants or minerals, are assumed to be safer and superior to synthetic compounds created in a lab or factory.

Before we jump into the comparisons between Monat and Arbonne, let’s first understand the mechanism of direct sales and then review the merits of each company individually.

What Are Direct Sales?

An image of someone who is recruiting someone new to their direct sales companyDirect selling is an efficient strategy to develop long-term client relationships while also growing a flexible, low-cost business. 

Direct selling eliminates costly overheads, saves advertising expenses, and manages your enterprises more freely. 

Customers also benefit from the ease and personalized attention that direct sellers provide. Direct selling, however, has several drawbacks, especially in its online reputation due to its structural similarities to pyramid schemes.

Search engine results and reviews heavily influence the online reputation of a corporation. Companies must safeguard their internet reputation or risk losing credibility and revenue. 

Whether the information is factual or not, there are ways for businesses to focus on managing their narrative to present themselves in the best light possible. 

It is natural for anybody to be cautious of a direct sales organization they have never heard of before. 

Individuals are often advised to conduct their own research to make informed purchase decisions anytime they come across something of interest. 

It might be as easy as glancing at whatever pops up when they look up the firm online. Direct sales organizations are not immune to unfavorable tales tarnishing their brand, even if they are not accurate.

About Monat

Monat is a 2014 founded American marketing firm situated in Doral, Florida, distributing haircare and skincare goods. 

Many women who have individually sold for Monat valued their jobs since they could work at their own speed and appreciated the assistance they received; some even referred to it as a “family,” which shows just how much ownership the team takes of the brand. 

There are several methods to earn money using Monat because they have a direct sales model. If you sell a product, you will receive a piece of the proceeds, as will enlisting someone else as a partner.

About Arbonne

Arbonne is a corporation that aspires to be the greatest and healthiest in the world. It has an extensive range of products, such as vegan skincare and nutritional supplements. 

When individuals are recruited into their direct sales model, they recruit others from whom they receive money. This continues indefinitely, generating varying levels of money for sellers. 

Using Arbonne is said to have several advantages. The advantages vary depending on the nature and type of substance used. 

Their skincare products are well-known for slowing down the aging process. Arbonne weight-loss products, according to the manufacturer, make customers feel full. 

What Do They Have In Common?

Aside from the fact that both Monat and Arbonne rose to popularity quite quickly in the market, they also share a common struggle with their online reputations.

Both companies have been the victims of bad reviews and negative content that has been posted about them, and yet they persevered. Let’s look at what each company faced and how they dealt with it.

Monat Online Reputation

Trustpilot has over 3,658 testimonies with a 2.7-star rating out of 5. To add salt to the wound, they displayed 596 complaints, with only 208 instances settled in the previous year.

Thirty-nine percent of users told horror stories of their hair coming out due to utilizing their products. Others complained about their poor customer service, particularly regarding their membership program.

Several independent websites and blogs issued critical complaints about Monat’s hair care products, heavily damaging their online reputation. 

Consumer reviews and blogs emphasized the risks of taking their formulations for a lengthy time, as they were frequently associated with adverse effects. 

Other notable features included its high pricing and Monat’s perplexing membership model. At least six lawsuits have been filed against Monat due to bad evaluations of its hair treatment products. 

Monat claims that its products are safe when used as directed. Monat undertook independent scientific investigations to establish that its products are safe to use to help restore its online reputation.

This Monat hair review found a few good web testimonials despite the negative feedback. 

According to 55% of Trustpilot users and several independent bloggers, their shampoos and treatments did wonderfully thicken and nourish their hair. 

Despite the negative reviews and blog posts, most of their customers gave a positive evaluation of how healthy and strong their hair appeared after utilizing the brand’s hair care products. 

They have also submitted their “before and after” images for comparison purposes of Monat’s products, proving that bad reviews are often just one-off bad experiences that they can fix.

Monat dealt with their online reputation by countering the bad reviews with more reliable good ones. This is one of the methods that direct sales companies often employ to mend their online reputation.

Monat has done an excellent job since then to mend its online reputation and ensure that it can maintain it by requesting customers to leave their reviews and having blogs publish positive things about them.

This method of online reputation management is something they share with Arbonne. 

Let’s look at what Arbonne had to face and how they tackled it.

Arbonne Online Reputation

Arbonne reviews differ since they sell beauty and wellness goods and provide career possibilities. 

As a firm with a direct sales model, the opinions are mixed, with many confusing their structure with that of a pyramid scam, even though they have proven that they are not.

an image of cosmetic and makeup products similar to what arbonne sells

These Arbonne evaluations concentrate on people’s perspectives on the goods’ quality and customer service to assess their efficacy from consumers’ perspectives. 

As predicted, assessments are varied in this regard, as results vary. Many of the favorable evaluations come from satisfied consumers. 

They have received some criticism for their high prices, which shows that some people may not think their quality matches. But the issue is that the brand was not widely known enough at the time.

For companies to make themselves known as “too good to be true,” they have to have an online reputation that supports them. However, at the time, Arbonne found itself in the middle of a lawsuit.

Two unsatisfied customers launched a class-action lawsuit against Arbonne International LCC in May 2017. 

The firm was charged with being a pyramid scam and misleading consultants. But the firm disputed the charges and settled the lawsuit. 

Arbonne reached out to them and addressed their concerns, which changed how this scenario would have played out and affected their online reputation.

Users wondered after this incident: how trustworthy are Arbonne products? But several consumers came to their defense with raving reviews about their products and supplements.

Moreover, the company has since conducted substantial research to support its claims. It has been in operation for almost four decades, further solidifying its experience and expertise. Their survival shows they have managed to keep up with the times and ensure that their products can keep as many customers satisfied as possible.

These positive reviews and blog posts help drown out the negative ones, improving Arbonne’s online reputation. They have made sure that their clients, even those not happy, are taken care of.

Reaching out to clients who haven’t had the best experience can help improve your online reputation as it builds a connection and trust between the user and the brand.

Arbonne understood this method well and implemented it, which helped it mend its online reputation as a direct sales company and helped consumers see that they care about their experiences. 

Conclusion

Because unlawful pyramid scams lurk in the shadows and present themselves as direct sales companies, they have, time and again, hurt the online reputation and trustworthiness of legit direct selling brands. This is one of the main reasons direct sales enterprises need to go the extra mile to prove their innocence. 

If a firm is growing, it will have all kinds of reviews on the internet. Even the most well-known firms globally have negative reviews, so you don’t need to worry about every bad experience. 

Monat and Arbonne are the perfect examples of how direct sales companies should handle attacks on their online reputation.

Instead of relying on a third party, embrace the good and the bad by including a review area on your company’s website. This will help you publicize your excellent evaluations and show your customers that you’re transparent about the bad ones.