Reviewing Top Direct Sales Juice Companies Such as Isagenix

Reviewing Top Direct Sales Juice Companies Such as Isagenix

Direct Sales juice companies hit the direct selling industry in October 1996 when Morinda, Inc. launched their flagship product, Tahitian Noni Juice. They quickly became the hottest direct sales company breaking many monthly sales records. They became a disruptor company to an industry that needed something new and exciting at the time. 


Since that time, there have been many companies who have developed their own “juice” product utilizing a variety of ingredients. Most common among them is Morinda Citrifolia or Noni fruit. The reason for the explosion with the juice products was the well-documented history of health benefits. These benefits include improved joint health, inhibition of glycation, better weight management, increased immune activity, and improved gum health. Some of the other main fruits that have led to the creation of juice products are the mangosteen fruit and the acai berry.


Many companies have developed their own “juice” products. We want to provide a review of some of the more popular companies in this category. We have focused on Noni by NewAge, Isagenix, Jeunesse Global, and Zennoa. Direct sales juice companies provide affiliate opportunities for multi-level marketers and memberships that allow individuals to buy the products directly.


The operations of these companies seem to share roots in some type of “island” fruit. After the introduction of the superfruit and its antioxidant along with its health benefits, the industry expanded. Several of the principals were instrumental in a couple of the companies’ operations. Whether through organic creation or acquisition, these juice companies have found success with their products.


Noni by NewAge


Morinda aka Tahitian Noni International is now known as Noni by NewAge. As the original juice company, this product continues to be a leader in the category. The history that supports the benefits of the noni fruit are well documented. With a new parent company, we will no doubt see a reemergence of this popular juice.


Noni (morinda citrifolia) was a prized possession in ancient Polynesia, and it was the symbol of life for the people of Tahiti. Its fruit was used to sustain health and fight disease. Its leaves were used to soothe wounds and provide relief for pain and ailments. Today, through research and study, we’ve unlocked the many benefits of this ancient health wonder and made it available to wellness-seekers around the globe. 




Although Isagenix is primarily known for its weight-loss products, through a business acquisition they have become a company with a quality juice product. Through the acquisition of Zija International, Isagenix added Xango® Juice to its product line. If that sounds familiar it is because Xango® was once the hottest direct sales company in the industry. They were acquired by Zija International. This juice is based on the mangosteen fruit. Xango’s puree formula uses the whole mangosteen fruit, which contains phytonutrients like xanthones, flavonoids, and catechins.  


Xango Juice provides multiple health benefits such as supporting normal heart health, promoting weight management, supporting normal immune responses, and supporting a normal swelling response. Isagenix has included their juice into their overall product line to help support their weight loss program.


Jeunesse Global


Jeunesse Global has turned more towards beauty products, but they have one of the top juice products that comes from a previous direct sales company called Monavie. This juice is based on the açai, pronounced “ah-sah-EE, berry and is rich in antioxidants, polyphenols, vitamins and minerals.

Jeunesse’s Monavie Juice has a blend of açaí puree, pulp, and powder. As part of that process, they use a patented Infidri™ light technology which dries fruit while leaving the flavor, color, and nutritional molecules intact. Their juice is part of their Jeunesse Youth Enhancement System™. This is an innovative collection of beauty and wellness products you won’t find anywhere else. Backed by science and technology, this family of exclusive lines is created to help you look young, feel young, and live young.




Zennoa was founded by John Wadsworth and Kim Asay, both of whom were the original founders of Morinda, Inc./Tahitian Noni International. They made a decision to start a new company based on a juice product called Nuku Hiva™. This juice is a unique formula of noni that combines ancient wisdom and science to enhance the body’s immunity and overall health.


Nuku Hiva™ is packed with iridoids, phenolic compounds, and phytonutrients. It is among the best and most nutritious supplements to help make sure your body and mind stay in peak condition. This juice is sourced from the most nutrient-rich fruits on the earth. It provides whole-food phytonutrient compounds that take “superfoods” to a whole new level.




For all the health benefits these companies claim about their juice products, many critics suggest that the supplements receive conflicting information about the benefits of taking them. Each company provides different proof of the health benefits either through clinical studies, research, or actual reviews. But without a consistent way to measure these products, it can be challenging to directly compare them. And for some that is often just too big of an obstacle to overcome.


There have been many who have found great success in building a business sharing and selling these juice products. However, as with any direct sales opportunity, it is important to look at all aspects of an opportunity if you are looking to build a business. 


Products that work are crucial but so is the understanding of what it takes to build a business and earn money. There is no debate that the stronger your personal experience is with a product, the increased motivation you will have to share with others, which can lead to earning additional money.