Autocomplete Suggestion Removals
The influence the internet continues to have on our society is staggering. One of the areas this is most noticeable is with search engine autocomplete suggestions (or predictive search). This when a user starts to type something in the search bar and a list of suggestions starts to populate. It is at this point consumers are heavily influenced by what they suggest. More than 50% of viewers report they click on one of the suggestions provided. Although this can be a very useful tool, it can also create quite a negative situation, especially with direct sales companies.
With all that is good about the direct selling industry, there are also some major negatives terms that have been associated with the industry. Some examples are “pyramid scheme”, “scam” and “lawsuit” just to name a few. When a potential customer or distributor sees these pop up as a suggestion, they become nervous, skeptical and will often decide to not move forward. If they do move forward it quickly leads readers down a rat-hole of negative results about the brand.
With DSDefenders unique tools, we will help define a plan of action to remove unwanted suggestions and promote positive ones. In short, an increase in positive search suggestions will have an instant and direct impact on brand trust and enrollment conversion rates.