What is Brand Identity
What is your brand identity? This question often catches people off guard because they feel the answer is as simple as saying what product or service they offer. The truth is, when it comes to a brand, there is so much more depth that needs to be developed, understood and communicated. In short, a brand is all about authenticity. The brand must be woven into all aspects of a company and the direct selling industry it means corporate leadership, company employees, field representatives, customers and even vendors/partners.
At the end of the day, your brand encompasses your core values, your products, your opportunity, your social impact and how you want people to feel when they do business with you. You want your brand identity to be one that can stand on its own. Our team will work in conjunction with your team to clearly define all the aspects that need to be included in helping to identify your brand.
“86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support.”