Building Brand Identity

brand management

What is Brand Identity

What is your brand identity? This question often catches people off guard because they feel the answer is as simple as saying what product or service they offer. The truth is, when it comes to a brand, there is so much more depth that needs to be developed, understood and communicated. In short, a brand is all about authenticity. The brand must be woven into all aspects of a company and the direct selling industry it means corporate leadership, company employees, field representatives, customers and even vendors/partners.

At the end of the day, your brand encompasses your core values, your products, your opportunity, your social impact and how you want people to feel when they do business with you. You want your brand identity to be one that can stand on its own. Our team will work in conjunction with your team to clearly define all the aspects that need to be included in helping to identify your brand.

“86 percent of consumers say that authenticity is a key factor when deciding what brands they like and support.”

brand identity requires

3 Main Attributes


Your brand must have a compelling reason for its existence.


To excite those who believe in your brand, explain the opportunity.


Empower your team and field to represent your brand with excellence.
brand coaching

Common Questions

How do I know if my brands identity needs improvement?

Your brands identity is what makes you instantly recognizable to the world. This includes your customers, potential distributors, and can be the difference between success and failure with active distributors pushing your brand. Your audience will associate your brands identity with your products, and the relationship they have with your distributors.

Brand identity is what creates the connection between you and your distributors, and between them and their customers. A good brand identity builds customer loyalty, and determines how your customers will perceive your brand. What would your distributors say about your online brand today?