Website optimization is the process of using specific methods, advanced strategies, and CMS tools to improve the performance and readability of your website. This can result in driving more traffic to the site or specific pages, increasing conversions and distributor on-boarding, and ultimately growing revenue.
A critical aspect of web optimization is search engine optimization (SEO). Mastering good SEO practices not only helps your site get various pages of your website to rank highly in the search engine result pages (SERP’s) but enables potential customers and distributors to find your brand or products. Another important aspect is on-page optimization, which ensures that prospects that land on your website have the best user experience possible. Good on page optimization should compels them to take the desired action and follow your click through path (whether that’s to buy something or enroll as a new distributor).