Website Optimization

Website optimization is the process of using specific methods, advanced strategies, and CMS tools to improve the performance and readability of your website. This can result in driving more traffic to the site or specific pages, increasing conversions and distributor on-boarding, and ultimately growing revenue.

A critical aspect of web optimization is search engine optimization (SEO). Mastering good SEO practices not only helps your site get various pages of your website to rank highly in the search engine result pages (SERP’s) but enables potential customers and distributors to find your brand or products. Another important aspect is on-page optimization, which ensures that prospects that land on your website have the best user experience possible. Good on page optimization should compels them to take the desired action and follow your click through path (whether that’s to buy something or enroll as a new distributor).

Confused by Website Best Practices?

DSDefenders makes website optimization simple.

If you’re like many direct sales companies, you have a website that was built early on, and has been added to for years and years. Now you have a website integrated with a back office, and hundreds of dependencies that make it difficult to think about replacing it or changing it. Our team is accustomed to working with network marketing companies and understands the technology used.

Our experts will audit your site, looking for missing metadata, poor URL structure, poor use of grammar (including hard to understand / complex phrases), and a whole host of other SEO best practice areas. Once we’ve completed the review of your site, we build solutions to consult, manage, or implement needed changes – based on how to best work with teams managing these systems inside your company.

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