Top 10 Direct Sales Makeup Companies To Watch In 2022

direct sales makeup companies

Top 10 Direct Sales Makeup Companies To Watch In 2022

Do you want to generate income online from the luxury of your own home? Maybe you need a side business to supplement your income. Joining direct sales firms is a fantastic idea. It’s adaptable, lucrative, and convenient. 

There are also multiple options accessible since each direct sales company has its own unique items and specialty. You only need to sell these things to buyers online. 

It’s the most convenient approach to earning money while working from home. Being a direct salesman has never been simpler, owing to the introduction of social media, which you can use to sell your products and create sales leads.

Top 10 makeup and cosmetics MLM companies 2022

If you’re looking for the top cosmetics and skincare MLM firms, you’ll notice that they’re becoming increasingly popular, owing to the proliferation of fashion bloggers, influencers, and Instagram models.

Men and women acquire makeup and often spend loads of dollars on maintaining their look, making cosmetics an everlasting industry. 

There is much more earning in the MLM cosmetics and beauty industry. This article will mention some of the most prominent MLM firms in the beauty and cosmetics industry, sourced from research conducted by DSDefenders.

  • Forever Living

Rex Maughan launched the firm in 1978, and it has flourished in the healthcare and cosmetics market over the past four decades. 

Forever Living, headquartered in Scottsdale, Arizona, has developed from the leading maker and marketer of aloe vera cosmetics to a company worth billions of dollars corporation with over 100 items in its portfolio. 

Forever Living is a DSA (Direct Selling Association) participant that distributes its goods through a system of 9.6 million Forever Company Owners in over 162 countries.

Portfolio Of Forever Living Products

  • hive products
  • Products containing aloe vera
  • alcoholic beverages
  • Aromatherapy oils
  • Added Accessories
  • Food and nutrition
  • Personal hygiene
  • Skin products
  • Products for weight loss
  • Nu Skin

Nu Skin is really a beauty, skincare, and healthcare items firm founded in 1984 in Provo, Utah, by three founding members: Steve Lund, Sandie Tillotson, and Blake Roney. 

The firm manufactures and sells a full line of high-quality and unique anti-aging beauty and healthcare products under big brands: Nu Skin and Pharmanex. Currently, the firm’s portfolio includes over 200+ care product items. 

Nu Skin cosmetics are currently accessible in 53 countries throughout Europe, America, and Pacific Region and are distributed by a channel of 1.3 million local distributors. As per Direct Selling Media, Nu Skin’s annual revenue was $2.32 billion.

Portfolio Of Nu Skin Products

  • Beauty products
  • Products for personal care
  • Supplements for fitness and health


  • Oriflame

For skincare and makeup goods, Oriflame is one of the most well-known companies. In 1967, two men, Robert and Jonas Af Jochnick, alongside Bengt Hellsten, founded the firm in Stockholm, Sweden. Oriflame is now operating in over 50 countries around the world.

Oriflame sells its goods directly to customers via Beauty Advisors. Oriflame provides a fantastic chance for people to join their sales force, create their own firm, and make a profit. 

The firm employs around 6,200 people and has over 2.5 million freelance contractors. According to Direct Selling Reports, Oriflame’s annual revenue has been $1.540 billion.

Portfolio Of Oriflame Products

  • Cosmetics in different colors
  • Skincare products
  • Perfumes
  • Personal hygiene and hair care
  • Added Accessories
  • Health and well-being


  • Belcorp

woman direct selling from homeBelcorp, established in 1968 by Eduardo Belmont, is a Peruvian corporation with over 50 years of professional knowledge in the cosmetics industry that relies on a direct sales model. 

Belcorp does have a footprint in 14 nations, such as The United States, and launches over 154 new goods each year. 

The organization employs over 1 million cosmetic consultants across the country and thinks women have the entrepreneurial mindset to improve their lives and surroundings. 

Belcorp’s primary brands include Erika, L’Bel, and Cyzone. Belcorp’s annual revenue was $1.18 billion, as per Direct Selling Headlines.

Portfolio Of Belcorp Products

  • Beauty and skincare
  • Perfumes


  • Younique

The Younique brand was founded in 2012 by Derek Maxfield and Melanie Huscroft, a brother-sister combo from Lehi, Utah. 

Younique is a makeup and beauty products brand that was founded to elevate, motivate, and affirm women all over the world. Younique’s main product, 3D Fiber Lashes mascara, grabbed the cosmetic industry by wildfire.

The direct sales firm offers its items by “group members” who promote their products via direct selling and social networking sites. 

Younique has been recognized as the largest growing brand in Utah and the United States on many occasions. 

The BBB gives Younique the Highest rating (Better Business Bureau). As per Reuters, the cosmetics multinational Coty purchased a 63% share in Younique in 2018 for roughly $700 million.

Portfolio Of Younique Products

  • Beauty and skincare
  • Skincare products
  • Colognes
  • Accessories


  • Mary Kay

Mary Kay is one of the most prominent beauty and cosmetics work-at-home companies, and she is famous in the world of cosmetics. 

Mary Kay is a multi-level marketing organization that is owned privately. Mary Kay Ash founded the firm in 1963 with only $5,000 on the primary premise of uplifting women. 

Mary Kay Ash changed the face of beauty, and it’s no surprise that she was chosen as the “Texas Woman of the Century” in 1999.

Mary Kay is headquartered in Addison, Texas; according to Direct Selling News, the firm was recognized as the sixth greatest direct marketing business in the world in 2018, with sales of $3.48 billion. 

Portfolio Of Mary Kay Products

  • Skin treatment
  • Makeup
  • The body and the sun
  • Fragrances
  • Skincare for men
  • Fragrances for men
  • Tools


  • Arbonne

Petter Mørck created Arbonne in 1975 with just a group of scientists, researchers, specialists, and biologists, and the firm began operating in the country in 1980. 

The firm sells high-quality cosmetics and beauty care. Arbonne produces both healthy and ecologically beneficial vegan, herbal, paraben, and sustainable products.

Arbonne is a DSA-member direct sales organization, and its goods are distributed through a community of 267,000 independent contractors. Arbonne’s annual revenue totaled $561 million, as per Direct Selling Reports.

Portfolio Of Arbonne Products

  • Skin products
  • Bath and body products
  • Food and nutrition
  • Cosmetics
  • Haircare products


  • Avon

Avon is a brand that pops into mind when people think about makeup, cosmetic items, and direct marketing. David McConnell founded Avon Products LLC (Avon), the largest beauty firm, in 1886. 

Avon has sales professionals in the United States, Canada, and Puerto Rico who promote the company’s products, including color makeup, perfumes, moisturizers, and personal care items.

Avon has already supported and helped women by giving opportunities to earn goods for over 13 decades. Avon has almost 6.3 million Distributors, which according to Direct Selling News, Avon is the second-largest direct-selling firm behind Amway, with 2017-2018 sales of $5.74 billion.

Portfolio Of Avon Products

  • Makeup 
  • Skincare
  • The fragrance
  • Bath and body products
  • Jewelry and accessories
  • fashion products
  • Health and nutrition
  • Men accessories
  • Home products


  • Natura

makeup for direct salesNatura is Brazil’s number one cosmetics brand. Luiz Seabra launched the firm in 1969, and the very first store debuted on Oscars Freire Lane in Sao Paolo.

Cajamar, São Paolo, is the firm’s base. The sustainable environment and ecological ideals inspire Natura; all its items are manufactured with organic components.

Natura goods are offered through the direct selling method and are promoted by over 2 million distributors; the goods are accessible in 3,400 outlets in over 80 countries worldwide. 

Natura is now one of the greatest firms in Brazil with sales. According to Direct Selling Magazine, Natura’s annual revenue totaled $3.10 billion.

Portfolio Of Natura Products

  • Bathing and showering products
  • Body products
  • Skincare products
  • Hair products
  • Oils
  • Cologne


  • Rodan+Fields

Rodan + Fields is a luxury cosmetics brand founded in 2002 as a chain store brand by famous specialists Dr. Kathy Fields and Dr. Katie Rodan. Proactiv Formula, pimple skincare, is the best-selling product. 

The firm was purchased by Estee Lauder in 2003, repurchased by Fields and Rodan, and reintroduced as a multi-level marketing company in 2007. The base of the corporation is in San Francisco, California.

Rodan + Fields is a firm that has empowered many women to pursue their entrepreneurial dreams. A community of 130,300 independent consultants advertises and distributes the company’s services.

Portfolio Of Rodan+Fields Products

  • Bathing and showering products
  • Cosmetics
  • Hair products
  • Personal care
  • Perfumes
  • Oils