Company Spotlight: Zyia Active

ZYIA Active’s tale started on a wintry, moonlight climb when Erin Bradley was accompanied by women who were physically and psychologically encouraging one another to climb to the end of a mountain.

Erin was so moved by this inspiring experience to start a nice and perfect athletic wear brand that would be based on women’s empowerment, friendship, and self-love. 

She lived in sportswear as a stay-at-home parent, nursing four youngsters and remaining physically active outside.

As the main producers and the investors, Erin and her spouse Jeremiah were joined by family members and close friends. Erin was eager to repay them, so she initially kept ZYIA’s stock low and didn’t ask for any salary, keeping ZYIA’s cash flow pretty healthy.

Erin and Jeremiah Bradley, co-founders of Zyia Active, were no beginners to the direct sales business, as Jeremiah had held top roles in multi-level marketing organizations throughout his career. 

And, while he’d invited Erin to join him in a new direct sales company, she couldn’t envision herself “selling” anything. 

What she saw and felt, especially after that fortunate moonlight trek, was a yearning to construct anything really, a community of women who valued each other as much as any commodity they may offer. 

Erin’s enthusiasm for keeping active and participating in outdoor experiences is merely an extension of who she is, so selecting activewear as the company’s emphasis was a natural match.

The Bradleys and their group began the firm in 2017 on four pillars or goals that continue to motivate them and their group today: community, fitness, encouragement, and light. 

To the Zyia company and business, the pillars are more than simply corporate ideals; they’re the driving reasons behind how they’ve purposefully established the company’s sense of community.

“We’re continuous, on a daily basis, discussing and ensuring that those principles are ingrained in every action and that our Reps realize that they’re what we’re about,” Erin says. “They all know these were the four pillars on which we stand.”

Zyia, according to Jeremiah, is more of a cultural business than an activity and wellness brand. They have this environment where people are always encouraging one another.  

Because they place such a high value on uplifting and encouraging others rather than being negative, they’ve heard repeatedly that when there is a ‘Negative Nellie,’ or anyone who wants to complain, one of two factors usually happens. 

That individual either alters their attitude or leaves because they are uneasy. 

According to Holly Reed, Vice President, Marketing, this type of purposeful, collaborative “feel” is visible even in the Zyia corporate environment.

Rather than investing in a fancy office building with marble flooring and a fountain in front, they operate in a practical and flexible facility with only very few private offices.  

Because of the open concept atmosphere, there is much cooperation, debating, and ‘pitching in’ among departments.  

The feeling that others surrounding you have your back also permeates the field. It’s incredibly rewarding to read stories from Representatives who called for the leggings but remained for the environment.

The Zyia Active line includes various sportswear for men, women, and kids. After perusing the extensive assortment of gym, pilates, golfing, and jogging clothes, as well as relaxed and workplace wear, customers may purchase online or via a Zyia Rep. 

Every Wednesday, a new model is posted on social media, so the catalog is continually increasing, making it simple for Reps to promote new products to their consumers. With over 140,000 Instagram followers, every latest iteration is certain to reach a large audience.

Every Wednesday, when they post their latest products, millions of people see them since they have over 60,000 active Reps who quickly share those posts, Jeremiah explains. As a result, their Reps have a steady stream of consumers buying their goods. 

Nearly 75% of their money comes from genuine consumers, which means that Reps account for just 25% of their entire revenue. 

The commissions are distributed to a smaller group. As a Zyia Rep, you’ll make much more income than you would at a similar firm where Reps account for 50% to 80% of revenue.

Although social media makes it simple to share Zyia, the team believes that just wearing the apparel while leading an active lifestyle is the easiest method for Reps to promote the brand to others around them.

According to Holly, “they create a terrific product, something most individuals desire, and it promotes itself.” People instinctively discuss their apparel, especially when they are engaged in an activity. 

If you don’t consider yourself a natural salesman but enjoy working out, Zyia is a terrific place to start. Other firms provide excellent things, but nothing beats your adorable, high-quality tights.

Prospective Zyia Reps may join the firm for $295 and earn a starter package containing five items of clothing, a $99 gift card to purchase more clothing, and business applications. 

The components of the kits vary from day to day, but they usually make a complete costume. New Zyia Reps are guided through a training regimen meant to inspire them instead of overwhelming them.

Once you hit ‘join’ on any direct selling website, there may be a tsunami of data waiting to overwhelm you.  

That is the sole reason why they actually provide initial training in a variety of forms and circumstances. For the very first five days, they send out fresh data one day at a time by email.

The idea is to walk every Rep over brief, concrete steps that will help them succeed. To assist Reps, they conduct new weekly training sessions and also a supporting site with blogs, tutorials, and community features. Furthermore, they’re working on special software that will include a variety of bite-sized pieces of training that their Reps may complete in the little intervals of time they all have wrapped throughout the days.

The moonlit climb that inspired Erin to start Zyia had a distinct summit that needed the women hiking to encourage and boost one another with each step. 

Zyia has not stopped ascending since her first ascent, tackling mountain after the summit. Zyia, like many others in the direct sales market, struggled with logistics and delivery during 2020. 

However, the unanticipated demand for sportswear from consumers who were suddenly homebound and dressed down generated inventory difficulties for which the firm was unprepared.

[When COVID struck], they lowered their expectations and opted to purchase less stuff, anticipating a revenue loss. 

However, instead of declining, their sales more than doubled in April. They increased by more than 125 percent. 

Their inventory levels were in jeopardy since they generally needed three to four months of supplies. And they sold half of it in one month, and then May skyrocketed even more, so they were nearly out of all stuff by mid-May.

Throughout hurdles, the Zyia team was led by its four pillars and stayed honest with their field network. Deliveries were carried in at a greater price than if they had been sent by boat, reps remained adaptable and engaged with their clients, and the team persevered through those turbulent early months. 

Finally, both Reps and consumers felt well cared for, and Zyia gained trust, making everything profitable.

The next milestone on the line is the start of services in Australia, which is scheduled for sometime this year in 2022. 

Zyia’s activities in Australia will complement those in the United States and Canada, with further international development anticipated in the long term.

In the coming months, the Bradleys are enthused about introducing new products and activewear advancements; nevertheless, they are most concerned with sustaining the inspirational culture that has motivated every stage of the trip.

With culture becoming as essential to them as this is, that is most likely their primary focus. They truly want to place the same focus on their core elements, that the very same culture exists, and anybody can go down the corridor, whether that’s their main office or a gathering with their Reps, and find the very same culture.

DSD always manages to shine the spotlight on names that are making breakthroughs in the field of marketing and public relations.