“In 1977, with an investment equivalent to only 3 thousand dollars, the pharmacist Miguel Krigsner installed himself in a small door, in a secondary street of Curitiba, city of the South of Brazil. He called the small pharmacy of manipulation O Boticário, an ideal name to translate the spirit of an alchemist capable of putting love in small pots.
Since the beginning, “”Dr Miguel”” realized that his true love was cosmetics.
The first ones he created were a collagen-based cream, an elastin cream for stretch marks, a shampoo and a seaweed bath. Word of mouth was powerful, and suddenly the pharmacy started to attract more and more lovers of those special formulations.
Soon the first perfume came. Sold in an amphora-shaped bottle (which today is our greatest symbol), the fragrance brought an unusual mixture of ingredients. Different, it seemed that it left the love on the skin of Brazilian women. O Boticário is the second largest cosmetics company in Brazil. It offers a wide selection of cosmetics and personal care products, from perfumes and make-up to hair care and accessories.”
- Miguel Krigsner: Founder & CEO
Cosmetics & Skincare
São José dos Pinhais, State of Paraná, Brazil